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Services · Strategic Consulting

Strategic Business Consulting

From marketing strategy to sales: four integrated areas to generate real opportunities and grow your business.

Sales, Marketing & Governance

Core sectors

The sectors we work in

Our services

From marketing strategy to sales: four integrated areas to generate real opportunities and grow your business.

Sales and sustainable growth

Aligning marketing and sales (S-Marketing) to eliminate waste, misunderstandings and useless leads.

  • Alignment of Marketing & Sales objectives
  • Definition of a shared funnel and handover processes
  • Optimisation of the flows between teams
  • Shared KPIs and performance measurement
  • Strategic coaching for Customer Service, Back Office and Performance Sales teams

ESG & Sustainable Marketing

For companies that want to bring the three ESG pillars into their identity: not just communication, but strategic positioning based on values, impact and a clear corporate direction. We build a content ecosystem that turns ESG projects, values and initiatives into concrete evidence and market positioning.

  • Strengthens brand credibility
  • Showcases ESG projects and impact
  • Builds a distinctive, recognisable positioning
  • Supports the generation of commercial opportunities

Lead Generation

Design of lead generation strategies built to generate real, on-target opportunities ready to be worked by the sales team.

  • Acquisition: target definition, funnel creation and optimisation, inbound/outbound strategies
  • Lead qualification (MQL/SQL) and performance monitoring
  • Demand Generation & Nurturing: B2B lead magnets, event & webinar strategies
  • Social selling (LinkedIn) and lead scoring

CRM & Marketing Automation

Design of automation systems to track, nurture and convert contacts intelligently.

  • CRM setup and optimisation
  • Automated workflow creation
  • Lead nurturing and advanced segmentation
  • Data analysis and conversion optimisation

Case studies

From strategy to results: two real cases

B2BERP software · Multinational

Multinational software house

B2B lead generation through LinkedIn Ads to build a qualified pipeline and concrete commercial opportunities.

Budget invested: €8,000

Objective

Generate highly qualified leads for the sales team through LinkedIn Ads campaigns aimed at decision makers and SMEs interested in ERP software solutions.

What we did

  1. 1LinkedIn Document Ads strategy with a premium lead magnet (ebook)
  2. 2Advanced segmentation by role, sector and company size
  3. 3A/B tests on 6 copy variants and 3 creatives
  4. 4Continuous optimisation of targeting, messaging and conversion funnel

Results

€45,000
Sales pipeline generated
€10,000
Closed-won in the first 6 months
€90
Average CPL
80%
MQL → SQL conversion
Want to generate concrete commercial opportunities?
B2BCybersecurity · SMEs & Enterprise

Cybersecurity company

Marketing automation and lead nurturing to turn the database into a qualified sales pipeline.

Objective

Build an advanced marketing automation system to segment the existing database, activate personalised lead nurturing journeys and support the sales team with progressively qualified leads.

What we did

  1. 1Full cleaning and normalisation of the CRM database
  2. 2Advanced segmentation by cluster: IT / CEO / MD buyer personas
  3. 3Design of the TOFU / MOFU / BOFU nurturing funnel
  4. 4Creation of DEMs, lead magnets and automation workflows for every stage of the buyer journey
  5. 5Implementation of a multi-step lead scoring model

Results

8,500
Records cleaned and standardised
92%
Database segmented by buyer persona
−28%
Invalid / duplicate records removed
9
Automation workflows implemented
  • 15 lead magnets / DEMs designed
  • Structured TOFU / MOFU / BOFU funnel
  • Multi-step lead scoring for automatic qualification
Need to segment your database?

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